Tuesday, 17 February 2026

Goadby's History of Loughborough Chapter 7

We pick up the story of Loughborough as presented by journalist Edwin Goady, in his serialization in the ‘Loughborough Monitor’ of which he was editor, which ran from 1864 to 1966.

Some of the paragraphs are rather long, so in order to make reading the chapter a little easier, I have added a few spaces and created new paragraphs. I’ve also added some notes at the bottom of the post, which serve to clarify things appearing in the text which might not be terribly clear to us today. Other than that, I’ve changed nothing, so do bear in mind that this text is now about 160 years old, and may no longer be accurate, as there are many more discoveries that have been made that illuminate the history of Loughborough, and some terminology will have changed, so some of the information in this article will be wrong. I have not tried to amend these in any way, so reader, beware!

____________________________________

THE HISTORY OF LOUGHBOROUGH FROM THE TIME OF THE BRITONS TO THE MIDDLE OF THE NINETEENTH CENTURY.

In ‘Loughborough Monitor’ 9 February 1865, pg. 5

CHAPTER VII. 

THE HISTORY OF THE BEAUMONTS, MANORIAL LORDS OF LOUGHBOROUGH, CONTINUED [from Chapter 5, Parts 1 and Parts 2]

____________________________________


 

Henry, Fifth Lord Beaumont, Knighted—Ceremony—Succeeded by his son John, created Viscount Beaumont—His public offices and services—Second Marriage, etc.—Letters Illustrative of the Age in which he Lived—A Street Affray in Loughborough—Wars of the Roses—Beaumont a Lancastrian—Killed at Northampton—Is succeeded by his son William, who is taken prisoner at Towton, and attainted—the Manor of Loughborough, etc., conferred upon Lord Hastings—Subsequent Career of Beaumont—His Petition, etc.

____________________________________

UPON the death of John, the famous Lord Beaumont, and the fourth that had borne that title, he was succeeded by his son Henry, then in his sixteenth year. He left, however, two other sons, Thomas and Richard, and it is from Thomas that the Coleorton branch of the Beaumont family is descended. During the minority of Henry, the manor of Loughborough, with its members, was held by Margaret, the widow of the fourth Lord Beaumont.

This Henry, the fifth Lord Beaumont, was one of the forty-six squires who were knighted at the coronation of Henry IV., September 30, 1399. In the orders of chivalry, a man was first a page, then a squire, so called from the word escu, a shield, he having, amongst other offices, to carry the shield of the knight he served, and finally a knight. This last rank was not usually conferred until after the squire had attained his majority, but in the case of Lord Beaumont, his noble birth and the memory of his father enabled him to obtain the honour a year or two earlier.

The Close Rolls [1] of an earlier period furnish us with a list of necessary materials for the ceremony, which is very interesting. The squire was to have a scarlet robe, with a cloak of fine linen, a second robe of green or brown, a saddle, a pair of reins, a sword and scabbard, gilt spurs, a cloak for wet weather, a coach, and a pair of linen sheets. In the present instance, the necessary apparels were furnished from the wardrobe of the king. On the day previous to the coronation, the forty-six squires attended the king from Westminster to the Tower. Here each one was provided with a separate chamber and a bath, and the preparatory rites of confessing, fasting, and prayer were commenced. The older custom of watching all night in the church upon a couch was so far carried out that each squire watched his arms in his own chamber. After mass on the following morning, the Duke of Lancaster created them knights, bestowing upon each a long green coat, whose sleeves were lined with omnever [2], and on the left shoulder had a cord of white silk, from which depended tassels of the same material. The squires each promised to be faithful to the king, to protect ladies and orphans, never to lie nor utter slander, and to live in harmony with his equals, etc., when each one, in turn, received the accolade—a slight blow on the neck with the flat of the sword, whilst the Duke repeated the formula—"I dub thee knight, in the name of the Father, Son, and Holy Ghost. Be faithful, bold, and fortunate." The newly-elected knights, in their scarlet robes, afterwards officiated in the ceremony of the coronation.

The only public service this Lord Beaumont appears to have performed was as one of the Commissioners for prolonging the treaty between France and England in the eleventh year of Henry IV.’s reign. From the year 1404, he was frequently summoned to Parliament as a Baron. During his lordship of the Manor of Loughborough some improvements were made both at Beaumanor and Quorndon, and a water-mill was erected at each place for the benefit of the residents there. He died in 1415, leaving his son John, then only three years old, to succeed him. No provision having been made for his support during his minority, his mother, Elizabeth, daughter of William Lord Willoughby D’Eresby, petitioned the king and obtained an assignment of £40 a year for that purpose.

When he had but recently attained his majority, the young king, Henry VI., conferred upon him the title of Earl of Boulogne, by letters patent. This was intended as a resentment against the Duke of Burgundy, who had deserted the English cause. All the military skill of the English had been baffled by the renowned Maid of Orleans [3], and an eternal blot had been affixed to the English name by her cruel immolation. Calais was threatened by the traitor Duke, and Gloucester was sent to its succour. Lord Beaumont, with twenty men-at-arms and eighty archers, was on his way to its relief when the king conferred upon him his new title. It proved to be little more than a title on parchment - the very ghost of an earldom. Four years afterwards, however, he got more substantial honour by his creation as Viscount Beaumont, he being the first who had borne that dignity in England. He had, says an old document, "place in the Parliament howse next after the Earles, and next before Barons; which order, taking the originall from him, is yet observed to this day." In July of the same year the Duke of York was appointed Regent of France for a period of five years, and Viscount Beaumont was chosen as one of three persons who should assist him in his government. By the death of his wife, Lady Elizabeth, daughter of William Phelip, Lord Bardolph, he obtained a grant of the custody of all castles, manors, and lands that came by her decease to his son Henry. The son appears to have soon followed the mother, and both were buried in the church of Donington, as appears by the following old monumental inscription given by Weever:

"Henry de Bello Monte, son and heyre of John Viscount Beaumont, and Elizabeth his wyef, daughter and heyre of William Phelippe, Lord Bardolph, and heyre to the third part of Orpingham. Which dyed, MCCCCXLIL"

In his second marriage he espoused Catherine, the daughter of Lord Neville, the first Earl of Westmoreland. She was then in her second widowhood, having been the Duchess of Norfolk, and then the wife of Thomas Strangeways, Esq. After Lord Beaumont’s death she took Sir John Widville [Woodville] as her fourth husband. Among the Paston Letters [4] there is a letter from her, in 1434, to "our trusty and heartily well beloved John Paston, Esq., in which she informs him of an intended visit, praying that his place there may be ready for them, "for we will send our stuff (beds, bed-hangings, etc.), thither to fore (before) our coming; and such agreement as we took with you for the same, we shall duly perform it with the might of Jesu, who have you in his blessed keeping."

As a further mark of the Royal favour, Viscount Beaumont was made High Constable of England, and subsequently Lord High Chamberlain, in which offices many important and responsible duties devolved upon him; one of these was the arrest and imprisonment of the Duke of Gloucester in 1447, on the charge of having, as Protector of the Realm, put many persons to death in an improper and illegal manner. While in prison the Duke was murdered, and although Beaumont was privy to the conspiracy against him, he yet may have had no share in bringing about its bloody termination.

There are several letters to Beaumont in the Paston collection, but unfortunately we have none from him. One of these letters is from the Duke of Buckingham, thanking him for his "good and gentle letters," and sending an obligation by which Beaumont might obtain part payment of a debt that the Duke frankly owns he has not "stuff of money" to pay him with. From two other letters, one from his son-in-law Lord Lovel, and the other from Eleanor, Duchess of Norfolk, we learn in what a princely style a nobleman’s household was managed and constituted, and that the principal offices were conferred by their own letters patent. From two other letters, exhibiting the lawlessness and insecurity of the age, and probably addressed to him semi-officially, we select the following, which may serve to continue, chronologically, that picture of the condition of Loughborough already given, since not being a corporate town the guarantees of order would not be near so strong as at Coventry:

"To my worshipful and reverend Lord John Viscount Beaumont.

"Right worshipful and my reverend and most special Lord, I recommend me unto your good grace in the most humble and lowly wise that I can or may, desiring to hear of your prosperity and welfare, as to my most singular joy and special comfort.

And if it please your Highness, as touching the sudden adventure that fell lately at Coventry, please it your Lordship to hear, that on Corpus Christi even last passed [5], between eight and nine o'clock at afternoon, Sir Humphrey Stafford had brought my master, Sir James of Ormond, towards his inn from my Lady of Shrewsbury, and returned from him towards his inn, he met with Sir Robert Harcourt coming from his mother’s towards his inn, and passed Sir Humphrey; and Richard his son came somewhat behind, and when they met they fell ‘in hands togyder (together),’ and Sir Robert smote him a ‘grette stroke on the hed’ with his sword, and Richard with his dagger hastily went towards him, and as he stumbled one of Harcourt’s men smote [hit] him on the back with a knife; men wot (know) not who it was readily; his father heard a noise and rode towards them, and his men ran before him thitherward; and in the going down off his horse, one, we wot [know] not who, behind him, smote on the head with an edged tool; men know not with us what weapon, that he fell down, and his son fell down before him as good as dead; and all this was done, as men say, in a Paternoster while [6].

And forthwith Sir Humphrey Stafford's men followed after, and slew two men of Harcourt's, one Swynerton and Bradshawe, and more be hurt, some be gone, and some be in prison in the jail at Coventry.

And before the Coroner of Coventry, upon the sight of the bodies, there be indicted as principals for the death of Richard Stafford, Sir Robert Harcourt and the two men that be dead, and for the two men of Harcourt's that be dead, there be indicted two men of Sir Humphrey's as principals, and as yet there hath been nothing found before the Justice of the Peace of Coventry of this riot, because the Sheriff of Warwickshire is dead, and they may not sit unto the time there be a new Sheriff; and all this mischief fell because of an old debate that was between them for taking of a distress, as it is told.

And Almighty Jesu preserve your high estate, my special Lord, and send you long-life and good health. Written at Coventry on Tuesday next after Corpus Christi Day, etc.,

By your own poor servant, JOHN NORTHWOOD.

This letter was written sometime between 1440 and 1450, and it is singular that some thirty years after a similar quarrel took place in Loughborough itself. How it originated we do not know, but probably it was a street scuffle arising out a private feud, in which the retainers of the principals took part. The fact was found by Burton [7], recorded in a monument in the church, since destroyed, which set forth that Gilbert Mering, a gentleman of Nottinghamshire, with his two servants, Oliver Farnsworth and John Lilley were slain in the town, in a quarrel, in 1481. His arms were argent [silver], on a chevron, sable, three scallops, or [gold].

The civil war was now waging. The country was divided into two factions, Lancastrians and Yorkists, the former supporting the reigning family, and the latter maintaining the hereditary right of the house of York. War and bloodshed desolated the kingdom, and few men could keep aloof from the struggle. Beaumont was of course a Lancastrian. A somewhat humorous poem in the Archaeologia, entitled “Verses on the State, by a Lancastrian, 1458,” [8] likened the English State to a ship, after the manner of the Grecian Alcmæon [from Greek myth)] and the Roman Horace [a Roman poet], but with more detail. One of the verses thus refers to Beaumont:—

“Thys good shype hath ankers thre,

Of bether mettle ther may non be

To strenthe the shype by londe and se,

When he wolle stop his tyde.

The furst anker, hole and sounde,

He is named the lord Beamond.”

In fact, he proved his metal by his steadfast adherence to the Royal cause and his death on the field of Northampton, in the memorable battle of July, 1460, when “after long fighte,” as Fabyan [9] has it, “the king’s hoost was sparbled (dispersed).”

Beaumont was succeeded by his younger son William, who, coming to both paternal and maternal estates, was called Viscount Beaumont and Baron Bardolph. He married, as his first wife, Elizabeth, daughter of Richard Scrope, and for his second wife Joan, the daughter of Humphrey, Duke of Buckingham. Following the example of his father, he firmly adhered to the White Rose or Lancastrian side. He was taken prisoner at the battle of Towton, on Palm Sunday, in 1461, March 29, and in a Parliament held in November of the same year, Lord Hastings, the future owner of the manor of Loughborough, being one of the nobles present, he was attainted, and all his lands and titles were to be forfeited to the Crown. He then held, scattered over several counties, no less than one hundred valuable manors, with their several members and the advowsons of church appertaining thereto.

A new family now became possessed of the town of Loughborough and the outlying villages—the family of Hastings. Lord Hastings was knighted on the field of Towton, and appears to have received a grant of many of Viscount Beaumont’s Leicestershire lands almost immediately. The reversion of the manor and lordships of Beaumanor, Whitwick, Hugglescote, Donington, and Markfield, held by the Duchess of Norfolk for the term of her natural life, was conferred upon “William Hastings, our Chamberlain,” as the grant says, whilst the manor and lordship of Loughborough, Whittington, and Sheepshed [now Shepshed], all for the sake of honour called “Winchester fee,” [10] with lands, tenements, reversions, &c., which belonged to Beaumont in Barrow, Quorndon, Folkingham, Lavington, &c., and the lordship, manor, and castle of Ashby-de-la-Zouch, were similarly conferred. He was to hold all these of the king by military service. In 1467 another grant was made of the Lordship and manor of Loughborough, etc., in which Hastings was to hold it of the king by homage in lieu of all service.

The attainder of Viscount Beaumont was, to say the least of it, unjust and cruel. His previous fidelity to a king ought certainly to have won for him some better mark of esteem from a generous enemy. If he had served the first ill, there would have been small ground for assuming that he would have served the second better. But such are the fortunes of war. The traitor sometimes gets the glory whilst the steadfast adherent is covered with shame and calumny. 

The misfortunes of Beaumont, however, were not ended. Although attainted, he was free to do as he chose. At the disastrous battle of Barnet, in 1471, he took part with John, Earl of Oxford, and fled with him from the field. From Scotland, their first retreat, they went into France. Their restless natures could not long brook this exile. They landed in Cornwall, and with a few men surprised the strong fortress of Saint Michael’s Mount, where they lived for some time by revengefully pillaging the surrounding country. Against them arms were of little avail, but the Sheriff of the county offering a free pardon to all who would forsake them, the garrison became disaffected, and Oxford at last surrendered. 

The king was very angry with Beaumont, and at one time, according to one chronicler, refused even to spare his life. However, he seems to have either received the royal clemency, or been sheltered by a powerful friend. Soon after the battle of Bosworth Field, Viscount Beaumont, deeming it perhaps a favourable opportunity, presented a petition to the King and the House of Commons for restoration to his lands. The petition is a curious specimen of the language of the time, and has it has not before been printed entire, even in Nichol’s large county history [11], we make no excuse for transcribing it here.

“To the King our Liege Lord; humbly beseecheth your Noble Grace, your true Subgitt and Liegeman, John Beaumont, eldest son of Henry Beaumont, late of Goodeby (Goadby) in the Shire of Leycestre, Gentilman, which in the service of the most blessed and Christen Prynce Henry VIth, late King of England, upon Palme Sunday, in the Felde, called Saxton Felde, in Battail was slayn; and after, for that cause, was by an Act of Atteyndre, made in the Parliament of Edward IIII, late King of England, holden at Westm’ the IIII day of November, In the first yere of his Raigne, atteynt of High Treason, and by the same Acte, forfeited to the same late King all his Inheritaunce, as in the same Acte is expressed more at large.

Wherfore, it may please your Highnes, of your habundant (sic) grace, by the advis and assent of the Lordes Spirituelx and Temporalx, and the Comens, in this present Parliament assembled, and by the auctorite [authority] of the same, to ordeigne, establish, and enacte, that the said Acte, and all Actes of Atteynder or Forfaiture had or made in the said Parliament, holden at Westm’ the said IIIIth day of Novemb’, ayenst the said Henry Beaumont, late of Godeby, in the Shire of Leycestre, Gent’, his heires, or Feoffees to his use, by whatsoever name or names the said Henry be called or named in the said Acte or Actes, be utterly voide, adnulled, and of no force ne effecte. And also by the said advise and auctorite, to ordeigne, establish, and enacte, that the said John Beaumont, your Suppliaunt, and his heires, enter, have possede, inherit, clayme, and enjoye all Landes, Tenements, Rents, Revercions, Services, Fees, Advowsons, Hereditaments, and Possessions, in like manner and fourme, and in as large and availlable wyse, as your said S. or his heires should or myght have had or done, if the said Acte or Actes, ne eny of them, had never be had ne made; the same Acte and Actes notwithstanding.

And that the same Actes, ne eny of theym, ne eny Letters Patentes made by occasion or reason of the same, be not in eny wyse hurtfull or prejudiciall to your said S., ne to his heires, ne to eny of theyme; ne to the said Feffees, of, in, or for the premisses or eny of theyme. And that your said S., and his heires, have such avauntage in everything, and be in as good case, as if the said Actes, ne any of them, had never been made. 

And that the entre, season (seisin), and possession of your said S. into the forsaid Landes, Tenements, and other premises, and every parte thereof, by this Acte, be good, lawfull and effectual to your said S. and his heires, without any other Suyte for the same, or any parcell thereof, to be made out of your handes, by Petition, Livere, or otherwise, after the cours of your Lawes.

And that the same entre, season, and possession in or of the premisses, be to your said S. and to his heires, of as grete force, strength, and effecte in your Lawe, as if your same S., the same Landes, etc., in due fourme had severally sued by Petition, or by due and lawfull Livery, or otherwise out of your handes, according to your Lawes, and as if the same Acte or Actes, ne eny of theym, had never been made ne had.

Howbeit the same Landes etc., or any parcell thereof, were or be holden of You, Soveraigne Lord; or your Noble progenitours Kings of England, in Cheif or otherwise; and as if you Soveraigne Lord, had be answered (paid, or satisfied) for everything to You belonging or pertayning in that behalf. And that no manner of persone, the whiche, after the said IIIIth day of Novemb’, and afore the first day of this present Parliament, had taken any issues, proffits of eny of the said Landes, or any parcell thereof, be in eny wyse sued, vexed, or troubled, for eny such of proffits or intermedlying before the said first day, by your said S. or his heires, or executors, ne eny other to the use of theym or every of theym utterly acquytted and discharged for ever: Savyng to every of your Liegemen and theire heires, and to the heires of every of theym, such accion, right, title, and interesse, as they or eny of theym had in the forsaid Landes etc., the tyme of the said Atteyndre, or eny tyme sith [since], other than by meanes of eny Letters Patentes, Yeftes (gifts), or Grauntes, made sith the tyme of the said Acte or Actes of Atteyndre or Forfaiture made: And he shall ever pray to God for the preservarcione of your most noble and royall estate.”

The answer to the petition is recorded on the margin in the Parliamentary rolls. It is that the Petition having been read and considered, with the advice and consent of the Lords Spiritual and Temporal, the Commons, and the King of England, in Parliament assembled, answer be given as follows: “Soit fait come il est desire.” [12]

This was in 1485. For a couple of years the reinstated Viscount was summoned to Parliament by writ in the usual way, and enjoyed the estates of which he had been deprived for a quarter of a century. Fresh misfortunes, however, were in store for him. His misfortune and his losses had impaired his reason, and at the expiration of these two short years a bill was passed by which the king and his deputies were “to have the rule” of his estate, he being declared “not of sadness ne discrecion neither to rule and kepe himself nor his said lyvelode.”

Every schoolboy knows how the poet Sophocles [13] did when a similar charge was brought against him by his sons, and how triumphantly he confounded them, but the now weak Viscount does not appear to have had any resource left him, and posterity readily acquiesces in the sentence thus pronounced upon him. In 1496, this measure was confirmed, and whatever grants had been made by the king out of it were also confirmed and established. In a few years the Viscount himself died, and thus closes our account of the Beaumonts as Manorial Lords of Loughborough.

END OF CHAPTER 7

____________________________________

Notes

[1] Close Rolls is the name given to the parchment documents that began to be saved and maintained by Chancery from 1204. They contained information like land grants by the crown, charitable records, wills, writs etc. all of which were private, although not necessarily royal. Hence rolling them, and sealing them with the royal seal of the time ensured their long-term privacy. Here's some further information

[2] Apologies, I’ve drawn a complete blank on this one! As it’s used for lining sleeves, perhaps it’s some kind of silk??

[3] Joan of Arc (d.1431), who played such a role in the Siege of France during the Hundred Years’ War, between England and France, that she became the patron saint of France.

[4] The Paston family were gentry from Norfolk, and their correspondence over a period of over 80 years (c.1422-c.1509) has been preserved.

[5] Corpus Christi is a Christian festival that reinforces the truth of transubstantiation of bread and wine into the actual body of Christ, and is usually held on the Thursday after Trinity Sunday, which itself is the Sunday following Pentecost, and therefore 8 weeks after Easter Sunday.

6] I always thought a Paternoster was a type of lift, but hey ho, apparently it’s a term that’s no longer used, but which used to mean a short space of time.

[7] Burton, William (1662). ‘Description of Leicestershire; containing matters of antiquity, history, armoury, and genealogy’.

[8] This poem was published in a journal called ‘Archaeologia’, the particular issue being Volume 29, Issue 2, January 1842, the specific poem starting on page 326  

[9] Robert Fabyan (died c. 1513), a draper, Sheriff, and alderman in London, wrote a book called ‘Fabyan’s Chronicles’, a collection of accounts of British History from the time of King Brutus to the death of Henry VII.

[10] Possibly something to do with Robert Burnell, archbishop of Bath and Wells for about a year (1278), and advisor to Edward I – but this may be completely wrong!    

[11] Nicolls, John (1795-1815). ‘The History and Antiquities of the county of Leicester’.

[12] An historic expression used to indicate royal assent, i.e. signifying that a private act of parliament was approved by the reigning monarch. Translated it means “Let if be as it is desired.”

[13] Ah, not being a schoolboy, I had to look this up! Apparently, the sons of the Greek playwright Sophocles tried to have him declared mentally incompetent to manage his own affairs, so that they might control his estate, and in court, in his defence he read from his work ‘Oedipus at Colonus’, which rather impressed the judges as being not something someone with mental health issues would have been able to write.

____________________________________

Links to older chapters

So Who Was Edwin Goadby?

Chapter 1, Part 1

Chapter 1, Part 2

Chapter 2, Part 1

Chapter 2, Part 2

Chapter 3, Part 1

Chapter 3, Part 2

Chapter 3, Part 3

Chapter 4

Chapter 5, Part 1

Chapter 5, Part 2

Chapter 6

____________________________________

Transcribed and presented here with the kind permission of the British Newspaper Archive. https://www.britishnewspaperarchive.co.uk/

____________________________________

Posted by lynneaboutloughborough

With apologies for typos which are all mine!

_______________________________________________

Thank you for reading this blog.

Copyright:

The copyright © of all content on this blog rests with me, however, you are welcome to quote passages from any of my posts, with appropriate credit. The correct citation for this looks as follows:

Dyer, Lynne (2026). Goadby’s History of Loughborough, Chapter 7. Available from: https://lynneaboutloughborough.blogspot.com/2026/02/goadbys-history-of-loughborough-chapter.html [Accessed 18 February 2026]

Take down policy:

I post no pictures that are not my own, unless I have express permission so to do. All text is my own, and not copied from any other information sources, printed or electronic, unless identified and credited as such. If you find I have posted something in contravention of these statements, or if there are photographs of you which you would prefer not to be here, please contact me at the address listed on the About Me page, and I will remove these.

External Links:

By including links to external sources I am not endorsing the websites, the authors, nor the information contained therein, and will not check back to update out-of-date links. Using these links to access external information is entirely the responsibility of the reader of the blog.

Blog archive and tags:

If you are viewing this blog in mobile format, you will not be able to easily access the blog archive, or the clickable links to various topics. These can be accessed if you scroll to the bottom of the page, and click 'View Web Version'. Alternatively, there is also a complete list of posts, which when clicked will take you to the page you are interested in.

Searching the blog:

You can search the blog using the dedicated search box that appears near the top of the blog when viewed in the web version. Alternatively, you can search using your usual search engine (e.g. Bing, Google, DuckDuckGo etc.) by following this example:

site: https://lynneaboutloughborough.blogspot.com/ “Radmoor House”

NOTE – the words you’re actually looking for must be in “” and the first of these must be preceded by a space

Thank you for reading this blog.

Lynne

Saturday, 31 January 2026

Remembering the Zeppelin Raid on Loughborough

I recently picked up what looked like it could be an interesting book from a second-hand shop. It was a bound copy of some photocopied pages of a series of poems, written by someone called Laura Jones. What caught my attention was that the poems seemed to all relate to the period around the First World War, and had titles like ‘The Call to Arms’, ‘Our Brave Jack Tars’, and ‘A Soldier’s Death’. But, the poem which stood out to me was the one called ‘Lines on the Zeppelin Raid’.


 

So who was Laura Jones? From the little information I have been able to piece together, it seems Laura was named Marianna Laura Mears, and her birth was recorded in the first quarter of 1866, at Burton-on-Trent. Her parents were William, a banking clerk, and Mary (possibly nee Brown), and her siblings included Horace, Louisa, and Samuel. Sadly, William died in 1873, leaving somewhere between £2,000 and £4,000, and Mary, his wife died only two years later in 1875. At the time, Marianna Laura was only aged 9, and it is said she was then cared for by an uncle, who placed her in a boarding school, which happened to be at 88 Regent Road, Leicester, houses which I believe were originally built to house railways workers. [They are still standing, but are set back of Regent Road, behind a car park for Regent House, and the pedestrian access is off West Street].

In 1884 Marianna Laura married William Henry Jones. How they met, I have no idea! William was four years older than Marianna Laura, and was born in Llansantffraid-ym-Mechain, in what was then Montgomeryshire, now Powys. They first made their home in Llandinio, at a farm called New Crosswood, and together raised five children. It is said they moved to Thrussington, before setting up a more permanent home at 131 Cossington Road, Sileby, where William was a watchmaker and jeweller. William died in 1928, and it’s possible that Marianna Laura moved to live with her daughter and son-in-law on Churchill Road, Gloucester, as she appears here in the electoral registers for 1935-1937, and on the 1939 Register. Marianna Laura’s death in 1946 was published in the 'Leicester Mercury', the report implying that she was living at 131 Cossington Road, Sileby.

So, what of the poems? As well as appearing in the photocopied pages I unearthed in the second-hand shop, it appears the poems were published under the title ‘A Selection of War-Time Rhymes’, composed by L. Jones, Sileby Leicestershire. It was published by Topping and Sons, Printers and Stationers, Loughborough. The volume of poetry is not dated, but is clearly post-1916, and from the name of the publishers, would have been published pre-1928, as by then the business was known as Toppings Ltd., although was still based at 1 Wood Gate (listed as 1 Leicester Road in 1892, but probably the same site).

As today is the anniversary of the dropping of the Zeppelin bombs on Loughborough, and the subsequent deaths of ten people, here is the poem in full:

Lines on the Zeppelin Raid

The day was ended; o’er the earth

The peaceful night had crept,

And toil-worn hands were resting,

While little children slept.

 

A monster glided through the air,

A huge, ungainly shape;

Freighted with death for hapless ones

Which they could not escape.

 

A Zeppelin! The cry went forth

And even as ‘twas heard,

Bomb followed bomb, from murderous hands;

The stoutest hear was stirred.

 

Hovering o-erhead like birds of prey,

The Huns with fiendish haste,

Hurled forth with glee, their deadly store,

And hearth, and home laid waste.

 

A babe, killed in its mother’s arms,

Two lovers, hand in hand;

A bride and groom just newly wed,

A truly martyred band.

 

A lady, too, on mission work,

God’s messenger of grace;

Was killed while speaking, now she serves

Her master face to face.

 

Can we such ruthless deeds condone?

No; rather will we go

To the last man; fired with new zeal

And fight the treacherous foe.

 

For right is might, and God will help

Our cause to win the day.

May free born Britons never live

To cringe ‘neath German sway.

Composed by Laura Jones 

____________________________________

For other accounts of the Zeppelin raid, and commemorative events, please search the blog for 'Zeppelin'. This link might do just that!

____________________________________

Posted by lynneaboutloughborough

With apologies for typos which are all mine!

_______________________________________________

Thank you for reading this blog.

Copyright:

The copyright © of all content on this blog rests with me, however, you are welcome to quote passages from any of my posts, with appropriate credit. The correct citation for this looks as follows:

Dyer, Lynne (2026). Remembering the Zeppelin Raid on Loughborough. Available from: https://lynneaboutloughborough.blogspot.com/2026/01/remembering-zeppelin-raid-on.html  [Accessed 31 January 2026]

Take down policy:

I post no pictures that are not my own, unless I have express permission so to do. All text is my own, and not copied from any other information sources, printed or electronic, unless identified and credited as such. If you find I have posted something in contravention of these statements, or if there are photographs of you which you would prefer not to be here, please contact me at the address listed on the About Me page, and I will remove these.

External Links:

By including links to external sources I am not endorsing the websites, the authors, nor the information contained therein, and will not check back to update out-of-date links. Using these links to access external information is entirely the responsibility of the reader of the blog.

Blog archive and tags:

If you are viewing this blog in mobile format, you will not be able to easily access the blog archive, or the clickable links to various topics. These can be accessed if you scroll to the bottom of the page, and click 'View Web Version'. Alternatively, there is also a complete list of posts, which when clicked will take you to the page you are interested in.

Searching the blog:

You can search the blog using the dedicated search box that appears near the top of the blog when viewed in the web version. Alternatively, you can search using your usual search engine (e.g. Bing, Google, DuckDuckGo etc.) by following this example:

site: https://lynneaboutloughborough.blogspot.com/ “Radmoor House”

NOTE – the words you’re actually looking for must be in “” and the first of these must be preceded by a space

Thank you for reading this blog.

Lynne

Sunday, 25 January 2026

Advertising Loughborough

Welcome to the world of advertising! Whether adverts for products or services, or for events, like wood sales and auctions, adverts can tell you so much about a place, its people, how and where they lived, and how the place and people developed. I suppose the ultimate advert for Loughborough was that alerting people to the sale of what feels like practically the whole of the market town of Loughborough in 1808-9, when the Earl of Moira sold off his interest in Loughborough - amongst other places! 

The advert for the Earl of Moira's Salewhich appeared in the 'London Star', is rather long and tedious to read, but this is how newspaper adverts were, before photography existed, and before it became an integral part of the world of advertising. This world has changed so much over the years! Now we have more things like social media – like TikTok, Instagram, etc. – and fewer printed publications, while many, many years ago we’d have had messengers on horseback riding across the country! And in between? Here’s a look back at some nineteenth and early twentieth-century advertising, related to Loughborough!

On 14 December 1862, our local Rector, the Revd. Henry Fearon delivered a sermon at All Saints church (now All Saints with Holy Trinity). Just in case you missed the sermon, it was also published, so you could purchase a copy for sixpence. An advert was printed in a local newspaper in January the following year, showed the pamphlet was jointly by Rivingtons of Waterloo Place, London, by Crossley and Clarke of Leicester, and by Gray, Abbot, and Stain of Loughborough.


Adverts appearing in the local newspapers in January 1881, and some seem to be quite focused on provisions, so there are several adverts for tea, one for cheese, and a couple for alcohol. One may be forgiven for finding the words ‘mayo’ and ‘cheese’ together, but actually, Mayo was the surname of the shop proprietor, whose store was on the corner of Market Place and what is now Market Street (later occupied by Simpkin and James, then Dolcis, followed by New Look (I think) and is now a big-chain coffee shop). Thomas Mayo later became mayor of Loughborough, and earned the name ‘the grand old man of Loughborough’. 


It appears that in 1881, John F. Ealand has taken over a wine merchants previously run by Mr Dobell, although they were still selling Dobell’s Sovereign Dinner Sherry! The place became known as Ealand’s Vaults, and was found on Market Place (probably with an entrance along George Yard). Ealand also had premises in Melbourne – I’m assuming they’re referring to nearby Melbourne in South Derbyshire, not the Australian one (which was, incidentally, named after Lord Melbourne, aka William Lamb, Prime Minister, of Melbourne Hall). 

Another advert from 1881 advises us that J. Bennett has moved to the Boot Hotel in Cattle Market, from the Longcliffe Hotel in Nanpantan. As was customary, he expressed his thanks to all his customers.

Still in January 1881, Topping at 57 Leicester Road (at the corner of Wood Gate) was selling Christmas cards. A member of the Topping family (Frank) would go on to be the librarian at the Carnegie Library.

The Monitor newspaper was also keen to publish serial articles, and in this same issue, it shares news of its forthcoming serialisation of a new story by B. L. Farjeon, which was called “No. 119, Great Portland Square” [London]. Something to look forward to in the dark January nights!

Of course, no newspaper would be complete without adverts for jobs! People were looking for ‘young ladies’, ‘respectable lads’, ‘stock men’, ‘general servants’, ‘working housekeepers’, and ‘apprentices’ – amongst other things!


It was the firm of Cayless and Sons who were looking for those apprentices, to work on tents, waterproof coverings, sacks, nets, and ropes, in 1881. Cayless had just taken a stall at the Smithfield Club Show, held at the Agricultural Hall in London, where they could be found at Stand No.39.


Cayless would later become C.J. Ellison, here advertising in 1885


In 1885 Chester Brothers of 18 Church Gate placed an advert for their “marvellous 2/- tea” which apparently defied all competition!

Also in 1885, there appeared an advert for F. E. Hubbard, draper, costume maker etc. based at 27 High Street, where “experienced dressmakers and fitter [were] always in attendance”. The shop were looking for apprentices and improvers.

Also in 1885, there were various adverts at the end of a section of local news.



In 1886, the Building News and Engineering Journal presented an advert for “White and red facing bricks” which were “pressed and moulded into 500 patterns”. Some of the best commercial terra-cotta on the market was also available, as was synthetic stone, made from Leicestershire granite, using a process that the Hathern Station Brick and Terra-Cotta Company had been granted a patent for. Although the company were based nearby at Hathern Station (which is actually closer to Normanton on Soar), their head office was on Baxter Gate, Loughborough.

The Examiner of 8 January 1887 was the paper in which H. Coltman & Sons chose to advertise. Their products on offer included vertical engines and boilers combined, and sufficient were kept in stock for immediate delivery. 

The Loughborough Herald and North Leicestershire Gazette of 8 January 1891 carried a whole front page of adverts, which was quite common at the time, and we can learn a lot about the makeup of Loughborough through these adverts, which were for a wide range of products, shops, and other things. Here’s some of them

The concise advert from A. & M. Moss revealed their trade as milliners and costumiers, based at 32 High Street


John German auctioneers held their sales at the Auction Mart on Baxter Gate (now a Pizza Express), and also had offices in nearby Ashby-de-la-Zouch. They were advertising their next sale of household furniture, which included a rosewood Broadwood piano.

We find that there were a couple of photographers based in Loughborough: Robert Frost was offering to make life-like enlargements from any photograph in his studio at 19 Church Gate. Photographer John Burton was also at Church Gate, at No.52, but only on Thursdays, presumably to coincide with market day. On Tuesdays they could be found in Melton, Tuesday being Melton’s main market day.


John Griffin, tailor and gentleman’s mercer, established his business in 1865, and was based at 31 Swan Street, where he stocked a wide variety of shirts, collars, ties, cuffs, braces and more!

George Minor at his cycle works on Wood Gate, was selling bicycles fitted with cushion tyres for a moderate cost! We may think today that Nottingham was the home of the bicycle (because of the popularity of Raleigh), but actually, nearby Coventry was instrumental in developing these two-wheeled contraptions, and George Minor was selling “all best Coventry Machines”. George Main, on the other hand, did specialise in selling Raleigh bikes from Nottingham, although the address of his premises is not noted in the advert. It’s worth comparing these two adverts, which both, to a degree, seek to replicate the call of the costermonger, or market seller, with the use of repetition:



Simpson and Rickard were tailors and outfitters based at 44 Market Place, but also had a branch on St James’s Street, Derby. Their wares included liveries, breeches and uniforms, as well as ladies’ riding habits, jackets, and ulsters, which was a tailored overcoat, principally for the upper-class woman.

B. G. Young was a brewer of pure hop-bitters, and horehound beer, and was selling Burton ales and stouts in both casks and bottles, on his premises at 25 Derby Road.

The manager of the Loughborough Furnishing Company which was at 60 Baxter Gate, was Thomas Garner. Apparently, the company had stores in every principal town in the country, and offered an easy payment system, and were the cheapest for cash payments.

F. Wood, the draper and outfitter at 4 Church Gate, guaranteed the style and fit of the products he sold, and he was the sole agent for King, who was apparently a celebrated London tailor.

New autumn dress goods were now available at F.E. Hubbard’s shop at 27 High Street, where new dresses were made by experienced sewers.

G. Tucker and Son were advertising themselves as the Loughborough Pottery, rather than a brickworks, although they did specify in their advert that they made terra cotta, bricks, and horticultural pottery. Two different adverts, both frrom January 1881, where the company were targeting a specific group of people, and described themselves as a brick and tile manufacturer



There are a few other posts on this blog about Tuckers, for example, here is Part 3 of a series of posts. 

Also targeting a specific group, in this case likely the gentry, was R. Hibbins whose waterproof boots, ladies’ and gent’s calf walking boots were good for the autumn and winter shooting season. They were also the sole agent for the celebrated K Boots, and could be found at 1 Baxter Gate.

Gadsby and Simpkin the leather merchants at 28 Derby Square, also included a large assortment of ladies’ and gentlemen’s winter boots, as well as dress boots and shoes in great variety.

Of course, boots and shoes were quite a necessity, and so another shop, that of G. Attenborough was selling “genuine boots and shoes”, that were equal to any house in the trade, and hand-sewn footwear could be made to order at their premises at 54 Church Gate, and 44 The Rushes.

Frederick Stubbs, jeweller and watchmaker, was advertising his Christmas and New Year specialities, like ladies’ gold bangles and bracelets, dress and engagement rings, and “new fischu brooches in gold” – fichu brooches were used to attach a small scarf at the throat. His premises was at 19 Market Place, and you can read more about Stubbs in an earlier blogpost.

Another jeweller was Benjamin Baldwin, who is also selling “Interesting novelties for the Christmas season.” He also had for sale selling fancy rings, gilt bangles, and sparkling evening jewellery. The address of his shop is not given in the advert, but is believed to also be Market Place, between the Home and Colonial Store to its left, and Maypole Dairy to its right. After Baldwin’s death, the jewellery shop was run by the Latimer family, who also had a chemist shop in the town.

Interestingly, Benjamin Baldwin’s son was also a chemist, and advertised in this 1891 newspaper. George Baldwin seems to be creating his own remedy called Baldwin’s Neuralgic Mixture, which he is selling in bottles for 1s. or 2s. from his premises at 14 High Street, which we are told is opposite the King’s Head Hotel. In his advert, Baldwin presents testimonials provided by people who have used his mixture.

Of course, there are several chemists in Loughborough town centre at the time, and some are engaged in other trades, too.

Chemist, William Frederick Charles at 36 Market Place, was preparing carbolic colloid to cure toothache, which retailed at either 7 ½ d. or 1 ½ d. This was the company that would go on to make the flower scents, called Zenobia, the factory being on Wood Gate.

R.L. Gibson the dentist could provide single teeth, or sets of teeth, as well as wild cherry balsam in his capacity as chemist, both services being offered from his premises at 27 Swan Street. Again, testimonials from local people who had used his products were provided within the advert.

Mr Bowater advertises himself as a surgeon dentist, who works from Mr C. Jones’ chemist shop at 22 Market Place, 11.30 until 4pm on Thursdays, and other days by appointment. Apparently, his terms are moderate, and he uses nitrous oxide for painless extractions.

Mrs Watts has opened a shop selling furniture on Derby Road, which was next to her timber yard. She had previously been based in Swan Street. She reassures us that funerals are “promptly attended to”.

Over on Mill Street is another furnishers, although Mr J. Pegg is dealing in general house furnishings. This furniture is reliable, and cheaper than any other place in the trade! Mr Pegg also undertakes repairs and alterations in a skilful and prompt manner.

Shelton and Fox were advertising drapery bargains as it was the time of their annual stock-taking clearance sale, where there were great and genuine reductions to be found throughout their store on 4 High Street.

Thomas Beeby was an ironmonger and seedsman, but the address is not given (I believe it was Market Place). Beeby was selling a wide range of products, including digging ploughs, Avery weighing machines with weights, slow combustion hot air stoves, and sheep racks.

The final adverts in this selection from 1891, are firstly, an advert for the Loughborough Building Society. The Society, which was now in its 24th year of operation, was opposite the Post Office in Baxter Gate [the Post Office was where the former Odeon is, and the LBS was based in, or close to the former Wortley store]. The notice was placed by Samuel Cattall who was secretary of the Society for around 44 years.

Last, we have an advert for lectures given at the Town Hall by Miss Lydia M. von Finkelstein. Sadly, the original newspaper is damaged so the complete advert is not viewable, but the same advert appeared a week later – this was her farewell series of lectures, which were described as popular and tableau entertainments on social and religious life in the Holy Land, and were delivered after her return from a tour of Australia.


Coming into the twentieth century, adverts and products they were promoting began to change. The Leicester Daily Post in 1906 carried an advert for Simpkin and James (who had taken over the store of Thomas Mayo) who were offering Christmas ale at 1/- a gallon.

Over the years, Messengers the horticultural manufacturers, established in 1858, had placed a variety of different adverts in a wide range of publications, many of which were decorated with pencil sketches of their glasshouses. The 1921 advert in a supplement to Country Life is surprisingly plain – typed out below


Rushing forward to 1950, the advert placed in a local paper, by E.H. Allsopp, the drapers at 11 Market Street, is of its time


Ten years later, in 1960, Rileys car garage on Derby Road, opposite the entrance to Alan Moss Road, took an advert in the Coalville Times, offering for sale such vehicles as the Hillman Minx, the Ford Zodiac and Ford Consul, a Bedford 13-seater workers bus, and a Morris Oxford and Morris Minor, with prices ranging from £330 to £725, for vehicles that were anything from nine to two years old.


So far, we’ve looked at newspapers as one place where printed adverts would have appeared, but there were also a variety of other publications, like magazines, directories, and other local publications that would have carried adverts. 

Trade directories specialising a county, or several counties in the same volume often carried advertisements for various trades. Local borough guides, as well as telling the reader all about the area and its history, were also good places to advertise local products. Will’s Illustrated Guide to Loughborough, published in 1889 was littered with adverts, and some were the same advertisers as appeared in the 1881 newspaper mentioned above. This advert for R. L. Gibson, the dental surgeon is somewhat more sophisticated in the guide. It appears on the same A5 page as an advert for Edwin Cook & Co, the iron and brass founders on Nottingham Road.


This advert from around 1950 was for the Nottingham Manufacturing Company on Trinity Street, which later became Mansfield Hosiery, and is known for its workers’ strikes in both the Leicester and Loughborough factories. The site is now home to a series of residential dwellings.


Here’s an advert for Hammonds bearded needles on Havelock Street, from 1960, after it had become a subsidiary of Bentley Engineering Co.


In this short whizz around the advertising of Loughborough and its products, we can only focus on a small selection of such adverts, and a small number of resources which carried such adverts. Things we haven’t been able to cover are advertising hoardings, posters placed in, for example, shops, nor any media like radio, television, or social media.

____________________________________

Posted by lynneaboutloughborough

With apologies for typos which are all mine!

_______________________________________________

Thank you for reading this blog.

Copyright:

The copyright © of all content on this blog rests with me, however, you are welcome to quote passages from any of my posts, with appropriate credit. The correct citation for this looks as follows:

Dyer, Lynne (2026). Welcome to the World of Advertising Loughborough. Available from: https://lynneaboutloughborough.blogspot.com/2026/01/advertising-loughborough.html  [Accessed 25 January 2026]

Take down policy:

I post no pictures that are not my own, unless I have express permission so to do. All text is my own, and not copied from any other information sources, printed or electronic, unless identified and credited as such. If you find I have posted something in contravention of these statements, or if there are photographs of you which you would prefer not to be here, please contact me at the address listed on the About Me page, and I will remove these.

External Links:

By including links to external sources I am not endorsing the websites, the authors, nor the information contained therein, and will not check back to update out-of-date links. Using these links to access external information is entirely the responsibility of the reader of the blog.

Blog archive and tags:

If you are viewing this blog in mobile format, you will not be able to easily access the blog archive, or the clickable links to various topics. These can be accessed if you scroll to the bottom of the page, and click 'View Web Version'. Alternatively, there is also a complete list of posts, which when clicked will take you to the page you are interested in.

Searching the blog:

You can search the blog using the dedicated search box that appears near the top of the blog when viewed in the web version. Alternatively, you can search using your usual search engine (e.g. Bing, Google, DuckDuckGo etc.) by following this example:

site: https://lynneaboutloughborough.blogspot.com/ “Radmoor House”

NOTE – the words you’re actually looking for must be in “” and the first of these must be preceded by a space

Thank you for reading this blog.

Lynne